Loyalty Pilot Rose is due to start 6 Januari 202011 December 2019
Royal FloraHolland refines the loyalty pilot Rose. We hope to launch this pilot, whereby loyalty is taken into account when determining positions in auction schedules, on Monday, 6 January 2020.
In the original plans, only growers who had regularly supplied via the clock in the past were rewarded. Growers working on the basis of a supply forecast missed out. It has been determined that this is not congruent with RFH's (new) strategy, in which both clock deal-making and direct supply based on a supply history and forecast should be rewarded.
Rewarding loyal members
For this reason, it was necessary to postpone the launch of the original pilot due to start on 2 December and review its design. The circumstances surrounding postponement were discussed at length with a delegation from the FPC Rose, as well as with the leading team 'Strength of the Clock'. 'Loyalty' is defined by Royal FloraHolland as 'regular supplier to the clock as primary instrument', or 'incidental clock supply on the basis of forecasts for growers who supply via connect with 100% transaction settlement via Royal FloraHolland'. This guarantees that loyal members of Royal FloraHolland will be rewarded.
In the coming fortnight, the new pilot design will be fleshed out by a project team in conjunction with a couple of FPC Rose members and the leading team. The pilot is planned to start on Monday, 6 January, well ahead of the busy Valentine's period.
We keep you posted on any further developments.
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